Influencer Marketing .
ZGA guides brands in executing influencer marketing campaigns with utmost effectiveness. We recognise the prevalent pitfalls of misusing influencers, as it requires considerable effort to grasp the underlying reasons behind creators’ popularity and discern whether they genuinely impact their audiences.
Navigating Effective Campaigns
With Authenticity
Our approach extends beyond surface-level metrics such as reach and engagement; we prioritise identifying creators who possess a genuine passion for your product and have an audience who adore them. By leveraging these meaningful connections, we facilitate impactful collaborations that yield remarkable results.
Case Studies
The Process
1
Preperation
Establish the key objectives, key messages, key goals, budget and KPIs for your influencer marketing campaign.
2
Creator Selection
Identify the perfect creators who align with your campaign goals and who possess a genuine passion for your brand and resonate deeply with your target audience.
3
Negotiation
Determine collaboration details, including deliverables, timelines, compensation, and any specific requirements or expectations from both parties.
4
Contract
Contract drawn up involving all parties with the agreed-upon terms, including the scope of work, payment details, content ownership, usage rights, and any exclusivity clauses.
5
Content Creation
Collaborate with creators, align content with objectives, share guidelines and assets, communicate openly for expected results.
6
Report & Analyse
Assessing the performance of the campaign, evaluating key metrics, identifying trends, and deriving insights to optimise and enhance future campaigns.